Business

Kirk Maraj: The Heart Behind Insurance

Meet Kirk Maraj, the Branch Manager for the territory in Saint Lucia of the Guyana and Trinidad Mutual Group of Companies (GTM). A 16-year veteran in the insurance

business, Maraj now has more reason than ever to be proud of his profession and his role as head of what has arguably been one of the more dynamic and enduring insurance companies on the island.

The 138-year old GTM established its first office in Saint Lucia in 1954. In 1998, the company acquired the portfolio of First National Life Insurance Company. GTM offers a wide range of insurance policies and services to individuals, families and companies. It has offices in Castries, Vieux Fort and Soufriere.

Recently, the company announced plans to construct a corporate head office for its Eastern Caribbean operations at Choc Estate in Sunny Acres. The sub-regional office is expected to be an eco-friendly, state-of-the-art facility, employing some 50 staff. This is tantamount to a feather in the local GTM branch’s cap, that Saint Lucia was deemed the best place from which the company can grow and expand its business in the sub-region. Continue reading

Lenny Cumberbatch – Windjammer’s Game-changing Food & Beverage Director

Windjammer Landing is on the way to becoming Saint Lucia’s go-to beach resort for new and innovative culinary delights and experiences.

Nestled on 60 acres of lush greenery, with picturesque hillside and beachfront villas offering stunning views of Saint Lucia’s north-western coastline, Windjammer has long been touted for its luxurious accommodation and plethora of health and recreational activities, not to mention the delightful dining experience offered at its multiple onsite restaurants. Over the years, Windjammer also became known for its keenness to attract Saint Lucian clientele to the resort.

Now, both locals and visitors can continue to enjoy Windjammer’s sumptuous cuisine presented in bold and unexpected styles and flavours.

Piloting the transformation is Windjammer’s new Food and Beverage Director, Lenny Cumberbatch.

Originally from the Bahamas, Lenny brings more than 20 years of experience to Windjammer Landing. Prior to joining Windjammer in May 2017, he served as the Food and Beverage Director for the luxury component of the Atlantis Paradise Resort in the Bahamas, one of the largest vacation resorts in the Caribbean, with over 55 restaurants and bars, and employing more than 8,500 workers.

Starting off as a busboy, Lenny worked his way up the ranks at the Atlantic to become a waiter and, thereafter, he held several management positions in the resort’s food and beverage department, eventually rising to the position of Food and Beverage Director. Continue reading

Two Tips to Stay Ahead of the Competition on Social Media

Think of your favourite popular brand. Does it have a Facebook page? Most likely, it does. There are thousands upon thousands of companies, businesses of all sizes, service providers and public figures that have a presence online. We don’t need to reiterate that everyone is becoming social media savvy with their business or brand, if they aren’t so already.

While two tips may not seem like a whole lot, we’re going to give you a fresh new perspective on how these two simple factors can play a huge role in helping you tower above the mountain of competitors online.

Don’t expect a step-by-step guide on how to make your page become the new trending sensation on social media. Instead, we’re aiming to stir up original thoughts and ideas that you can use as a springboard to launch into your own direction for success. So, let’s get started. Continue reading

DASH Independence Colour Run 2018 will be BRIGHTER and more colourful than ever!

DASH Colour Run is one of the most popular fun runs in Saint Lucia. It takes place in February and is done in celebration of Saint Lucia’s independence.

We met with co-founders, Dione Benn and Robberta ‘Rob’ Rose and they spoke in vivid detail about their brand and what we should expect from DASH Colour Run 2018.

Dazzle: What is DASH Colour Run all about?

Dione: DASH Colour Run is the happiest 5k walk, run or chip to ever hit Saint Lucia. It is different from all the other walks and runs that happen here because we cater to every age demographic. We infused our West Indian party vibe on the route, which starts from Massy Mega (Choc) to Rodney Bay. We have a music truck on the road and we have one of the best party DJs – Hollywood HP. Its good, clean fun for 5k.

Dazzle: How did it start?

Dione: We saw colour runs happening all over the world and we decided, why not adapt it to Saint Lucia; and what better way to incorporate it than it being an independence run involving everyone from the kids, to the older generation.

Continue reading

Coca-Cola – “One Brand” Marketing Strategy

In recent years, Coca Cola has been a favourite, but as the years go by, preferences change and so should Coca Cola. Windward and Leeward Brewery Ltd introduced ‘One Brand’ strategy recently. ‘One Brand’ strategy takes the famous Coca Cola Original, and now introduces other products. Coca Cola NO Sugar has the same taste as Coca Cola Original, with the exceptions of sugar and calories. Coca-Cola Light Taste also has no sugar and calories, but the taste differs from the NO Sugar and Original Coca-Cola; a lighter, more unique flavour. Continue reading

Buying vs Renting a Home – What’s Best for You?

You are an uncommitted, single and independent young professional who has just turned 30. Self-sufficiency is the name of the game – you have stable income from your dream career, you’ve just paid off your car loan and you can splurge intermittently on fashionable Nine West shoes and Calvin Klein dresses.

However, there is one piece of life’s puzzle which doesn’t fit – you still live with your parents. While this allows you to revel in countless benefits like free laundry facilities, companionship and most importantly, readily available food supplies, you are at that individualistic stage where you are coming to your own. You feel that niggling need to decorate your own space and to entertain at your discretion, without requesting permission from a third party. You have decided that it’s time to move on and move out and visit local real estate sites to identify key comfortable residences. You contemplate, “should I explore the rental section or should I bite the bullet and buy my dream location.” Continue reading

Why Your Brand is More Important than Your Product

Out of the many dynamics of entrepreneurship, branding and product are crucial to business growth. How you develop them will determine not only how successful your business is likely to be but also people’s perception of your product/service.

In an ideal world, your relatively superior product is going to attract customers and keep them coming back for more. But as you know, this thought overlooks the brand factor that we all pay so much attention to.

Here’s how Seth Godin defines it: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” So, if you thought your brand was just your logo, think a bit deeper. Continue reading

Fuzion Mas – a Glorious Blend of Carnival, History and Culture

Judging by the buzz on social media, the local carnival band, Fuzion Mas is generating lots of interest among revelers. And despite being ‘the new kid on the block’, many are convinced that they are the band to watch this year.

The band is portraying ‘GREATNESS IN THE SANDS’ – a theme that is sure to strike a chord in the hearts of St. Lucians who are proud of their African roots. It aims to resurrect the glory of Ancient Egypt by telling the stories of one of the world’s first and greatest civillisations . Continue reading

Is Google Adwords Effective – and can it Boost

What are Google Ads?

Google Ads, commonly known as ‘AdWords’, is an online advertising service created by Google. It is designed to help you make use  of  a  continuously  growing  digital environment to advertise your business to potential customers, right from their computer screens and other digital devices.

With AdWords, you choose a daily budget for each campaign based on your advertising goals, the average amount you can afford to spend daily and on the number of people who click on your ads and visit your business website. As a plus, you have total control over how much you wish to spend.

If you browse the internet or use Google Search, you’ve probably seen a Google Ad on either side of the content from the websites that you’ve visited.

Or maybe you’ve seen Google ads pop-up as a small banner on a YouTube video featuring a new song that’s soon to be released… sounds familiar?

All of these are products of the AdWords program but they are just some of the advertising tools that Google offers to help businesses improve their online marketing. Continue reading

A Rawr Experience

There is a new restaurant/winebar/cafe in St. Lucia that is throwing everything you know about dining out and date nights out the window.

Located at the Baywalk Mall, Rodney Bay, Rawr is St. Lucia’s first original fondue restaurant – a place where eating out has become a whole new experience, particularly for local diners. It is run by directors Kim Noel and Rowald Derrick. When Kim and Rowald established Rawr, their vision was to create a fun, relaxed and entertaining atmosphere where guests can enjoy an interactive dining experience and varied cooking styles, and share memorable moments with family and friends.

Additionally, the Rawr experience starts with an all- day breakfast menu; “signature” or “make ur own” salads and wraps; hot food station for lunch and ends in dinner – fondue. Alongside this, you can also enjoy the best coffees, Asian loose teas, fruit, bubble and iced teas and sweet desserts mainstream. It is an extension of FellyBelly where we offer a wider food menu with the “make your own concept”. We offer an all-day breakfast menu; salads and wraps; hot food menu (changed daily) and a dinner menu which offers fondue style cooking – cheese; meats and chocolate fondue; make your own pasta. Continue reading

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