Think of your favourite popular brand. Does it have a Facebook page? Most likely, it does. There are thousands upon thousands of companies, businesses of all sizes, service providers and public figures that have a presence online. We don’t need to reiterate that everyone is becoming social media savvy with their business or brand, if they aren’t so already.
While two tips may not seem like a whole lot, we’re going to give you a fresh new perspective on how these two simple factors can play a huge role in helping you tower above the mountain of competitors online.
Don’t expect a step-by-step guide on how to make your page become the new trending sensation on social media. Instead, we’re aiming to stir up original thoughts and ideas that you can use as a springboard to launch into your own direction for success. So, let’s get started.
Make Your Copywriting Compelling
Not like copyright laws for protecting your content. Copywriting is half of what makes for a captivating social media post. Here’s a textbook definition from Wikipedia to get you up to speed; “Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.” In the advertising industry it is generally referred to as ad copy or ad copywriting. Simple enough, right? But how do YOU stand out and carve out a niche for your company in the world of social media by making effective use of copywriting?
First off, let’s address the fact that we don’t live in a vacuum, nor do our businesses. When starting off, it’s important to carry out your research on those who have paved the way for you, and then see how you can ONE-UP them. Obviously, you should not copy what they do, nor should you steal their content. Instead use the resources around you to generate a distinct language for your brand. At the same time, you must also keep in mind the sort of wording that would appeal to you and, more importantly, to your audience. Feel free to throw in a couple of relevant hashtags as well to get yourself trending.
A golden rule is to address a common issue and then swoop in with your product or service as the solution to this issue. Show AND tell your audience that their world, their day or even a moment in their lives can be much better if they have your product or service in their possession.
As with many creative industries, there are no hard and fast rules to copywriting. Be flexible and make sure you learn and understand why your brand is a valuable component in your marketing strategy. Also, try to make your brand’s language is consistent so that it can be recognisable across the board.
Use Innovative Imagery
What’s the other component of an engaging social media post – the imagery. Using photos to add that extra flair to your post is just as important as what copy you attach to it. Social networks and the internet in general, take advantage of our sense of sight. Hence, why not take every opportunity to present pleasing, memorable images to your audience?
With photos, the possibilities are endless. If you’re selling a product, feature that product often enough so that your audience and your potential customers know that this is what you have to offer that can solve a day-to-day issue they face. Don’t make every post a hard-sell for your product or service. Instead, find a balance between using images that sell your product and those that create a bond between your brand and your audience.
One of your top priorities should be to forge a connection with your audience so that they feel compelled to view your product or service as a necessary purchase to satisfy their needs, rather than just something they’re tossing out money for.
Here’s a quick recap of things to remember on your journey to conquering social media: