Pas Jalou – there’s Great Swimwear for Everyone

When a lifelong passion for swimwear meets determination, only one thing can result; Pas Jalou Swimwear, the brainchild of Kashima Montoute. Born and raised in the Caribbean, Kashima saw a gap in the market that presented the opportunity to cater not just to women seeking regular swimwear, but also to men, plus-size women and kids.

“It’s swimwear to suit the everyday person” says Kashima. Her goal was to create a brand whereby anyone who needs to purchase beachwear can find something that suits their taste. Continue reading

Vivre La Belle – Blazing a Trail of Innovation for Local Beauticians

Tasha and Queenie aren’t new to the business and they’ve certainly made a name for themselves. Their entrepreneurial journey started in 2014 where Vivre La Belle came to be, providing hair and makeup services.

“We don’t just sell stuff. We’re like a blog, kind of,” said Tasha. “We basically have a platform where we allow other beauticians to showcase their work.” Continue reading

Celebrating the One-of-a-Kind BodyB Wired Bra

Nicole Joseph started it all when she decided to make something she could wear for carnival in Trinidad. We all know how costly jumping carnival could be—too expensive—even in your own country. Still, that doesn’t deter carnival enthusiasts who want to join a band and enjoy the experience. She made a quick decision to make her own wire bra and one picture online set everything else off.

“I’ve always been a creative person. Even as a kid,” said Nicole. “I was into beauty and fashion, and I love carnival. I like to work with my hands, especially if it saves me money.” Continue reading

Fruits of Love – All in a Basket

All in a Basket officially started off in December 2016. In November, Neva Edward was seeking out a suitable gift for her mother’s birthday. When realising that  no one in the south where she resides could do a fruit basket befitting the occasion, she decided to give it a shot and gift her mom with her very first fruit basket.

Even while she works full time in Vieux Fort, and while finishing off her Bachelor’s degree in social work, her business is given as much attention as it needs to thrive.

Since establishing All in a Basket, her output has grown into offerings of fruit baskets with multiple assortments, such as fruits with nuts, chocolates, cheeses, fruit medleys and more!

“I go above and beyond to please my customers when they want a specific order,” said Neva. It comes as no surprise that personalised baskets are also an option and for that special baby shower coming up, there’s a special basket type for that too. Continue reading

CT Distributors Make Snacks Healthy and Irresistible

How often do you find a deliciously healthy snack made on St. Lucian soil?

If you had to think, hold that thought.

Claudia Edward of CT Distributors is the brains behind the most mouth-watering snacks you’ll ever sink your teeth into. Established nearly two years ago, Claudia generates her

tasty creations by crafting tamarind into several variations and flavours, including its natural form with sea salt, toffee, seedless and even gummy bears, all with less than five percent sugar.

However, before she could begin selling her products locally at Massy Stores, gas stations, malls and M&C Drugstore branches, and shipping them overseas, she had to start off in Thailand.

“While I was performing as a musician in Thailand I remember seeing a tamarind treat being sold. When I tried it, I absolutely loved it and I knew that locals back home would too,” said Claudia. The rest is history. Her lineup of tamarind treats currently boasts an impressive six assortments. Continue reading

Shamar Marcus – Skycrew Aerial Photography and Video Production and Caribvybe

Capturing a moment, whether in still life or in video is currently part of our everyday life. Photography and videography have become habitual or second nature to us. There’s a certain art and skill in photography that goes just beyond picking up a camera and snapping a picture, and few people acquire it.

Working a regular eight-hour job, Shamar Marcus has found his passion outside of his day job. For Shamar, founder of Skycrew Aerial Photography and Video Production, his passion focuses on drone photography. The idea, as stated by Shamar, came about when he received his first drone as a gift and decided to put it to productive use. Shamar stated that his idea was initially a business maneuver but as time went by, he found a passion for his work. Continue reading

Kadeen Servin – redefining the Unique Art of Pastry Making

Doughnuts, cinnamon rolls, rice krispies treats, chocolate-covered oreos and cake pops. This, pastry lovers, is a small taste of what’s in store for you with All You Knead. Meet

Kadeen Servin, the proud owner of ‘All You Knead’ pastry shop. The business is fast becoming the go- to place for some of the most creative and mouth- watering pastry delicacies in Saint Lucia.

They specialise in personally customised cakes and pastries, although occasionally catering to weddings and baby showers. While pastry-making wasn’t her original intention, she soon realised that her skill would be put to use best when being creative with cake designs. Continue reading

Uriahs Victor – Helping Visitors and Locals Rediscover St. Lucia

It may be hard to believe but sometimes, visitors know more about what’s going on and what to do in St. Lucia than we do ourselves.

The fact that most of us don’t know much about the exciting touristic activities available in St. Lucia is what spurred Uriahs Victor to conceptualise BelleCarib. It is an offshoot of his business, SoaringLeads; a Web Development business which specialises in WordPress Development and Consultancy. Continue reading

Tasha’s Tasty Treats

When a love for food is combined with a passion for creativity, you could well imagine the beautiful and tasty possibilities that are likely to  come about.

Tasha Lawrence delivers on every food-fantasy you can imagine.

She owns Tasha’s Tasty Treats, an online food delivery service that provides an increasingly wide variety of dessert treats, including cheesecakes, fruit bouquets, brownies and cookie  bouquets.

Her business was launched in August, 2015. While starting off was tough, Tasha’s determination to constantly improve her products is what kept her going, along with her working knowledge and background in food and nutrition. Food and Nutrition student at St Joseph’s Convent, winner of Junior Duelling Competition 2009 held in Barbados.

In her own words, creativity is key to being successful because clients like to see something special and unique every time!

Dreams Come True at Arlana Arthur Makeup Artist

Checking the mirror before leaving the house is something that we all do. This is an indication that we’re becoming more in-tuned with our appearance. It goes without saying   that we all want to look great, all the time. This is what spurred Arlana Arthur to start up her own makeup artistry service.

‘Arlana Arthur Makeup Artistry’ makes every dream- look come true, whether it be for that extra-special birthday party, a re-creation of that magnificent wedding, an adorable photo shoot with a few friends, special effects makeup for that zombie apocalypse movie, even carnival makeup. Continue reading


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