LUCELEC Goes All Out for Sports


St Lucia Electricity Services Limited (LUCELEC) was recognized at the 2013 National Sports Awards for its “valuable contribution towards the development of sports.”

It was not the first time, and came on the heels of a year (2012) when LUCELEC gave over $100,000 to various sporting groups and institutions. Corporate Communications Manager Mr Roger Joseph says the company believes it shares the responsibility to provide opportunities for young people to explore their talents in all spheres and to have avenues to excel, not just now but in the future. Continue reading

FIFA World Cup Trophy comes to Saint Lucia


As part of the lead up to the 2014 World Cup being held in Brazil, the FIFA World Cup Trophy will be displayed in 88 of the 208 FIFA member states as part of the Coca Cola FIFA World Cup Trophy Tour.  To commemorate the viewing of the trophy in Saint Lucia an event will be held at the Beausejour Cricket Grounds (BCG) on Monday October 21st,  2013.  This event will include an exhibition football match featuring Saint Lucia’s most talented football players followed by a live show featuring headline act Teddyson John and his band.  Du Boulay’s Bottling, FIFA, Coca-Cola International and the Saint Lucia Football Association would like to invite football enthusiasts and people of all ages to witness this historic and once in a lifetime occurrence.  Tickets will be available at all Super J outlets islandwide and at Caribbean Cinemas at Choc until promotion last.  Further information will be circulated via newspaper, radio and television so keep your eyes and ears open.

SEE YOU ALL AT THE BCG on October 21st

Romance at the Office: Good or Bad?


Given the amount of time we spend at work, it’s only natural that some of us would consider the office as an ideal place to look for romance. What’s more, businesses are increasingly demanding longer work hours, and this means there’s less free time for employees – and for dating outside of the job.

Also, people working together usually have common goals and interests, even though much of it is work related. They also tend to have a pretty good idea what are each other’s likes and dislikes. And given that more women are in the workplace than ever, that’s a big plus for the guys! Continue reading

RJB Introduces New Hornsby Hard Crisp Cider


RJB HOTEL SUPPLIES is very proud to be the exclusive agent in St.Lucia for Hornsby’s Hard Ciders. RJB has been supplying the product here for the past two years, and we have found that very quickly, Hornsby’s has become very popular with those looking for an alternative to their traditional brews.

Indeed, we at RJB are very excited to be able to offer local consumers such a welcome change from their usual choices of alcoholic beverages.

So well received has been the reception to the Hornsby Hard Ciders in St.Lucia that it is with great pleasure that I can formally announce the launch of our new rebranded range of Hornsby Hard Ciders. Continue reading

Live the Jazz with “Vive Le Jazz”


You cannot help but reminisce on past vacations or the events that you attended – with wonderful thoughts, photography or memorabilia! Every time you sip coffee from that exotic mug you purchased while in the land of steel pan, you are taken right back to Trinidad Carnival, and that expensive watch you lost while gyrating to the sounds of soca on Fantastic Friday. Anyway, back to reality and you are now arriving at an office downtown for a meeting. As you enter the office – there on the managing director’s desk is the statue of the “peeing boy” next to the metal Eiffel  tower – someone here has visited Brussels and Paris, you think, whilst fiddling with the cheap key chain your frugal but favourite cousin bought you on his recent trip to London. Continue reading

How to Wear Fishnet Stockings at the Office and Still Look Professional


You’ve seen them I’m sure; young ladies on their way to work in their miniskirts and fishnets with open-toe rubber flats. This type of attire makes one look unprofessional.  St. Lucians have created a reputation for themselves of being a people who adopt styles and  attempt to modify them as best as they can to express some sense of individuality and uniqueness.  This, at times, is done to a fault, as is the case with young women wearing fishnets to the office.  Don’t misunderstand me, we get it! You’re tired of the same ol’ nylons.  Fishnets are not banned from the office, but they have to be done right. Continue reading

How to improve your Career Prospects in a Tough Economy


In St. Lucia, it’s the norm for everyone to obtain a secondary education, gain their CXCs and then enter the working world. It is also customary after writing CXC exams for one to attend the Sir Arthur Lewis Community College. SALCC is seen as the foundation for advancing one’s education. It’s the stepping stone for an individual to truly “further their education” which in layman’s terms means obtaining a Bachelor’s degree, then a Masters, and even going all the way to a PhD. However, some individuals may only settle for a certificate or a diploma, depending on their financial capabilities. But why is it so important in today’s society to further your education? Let us explore some of the reasons.

In an increasingly globalised and competitive world, it is important to further one’s education to gain a good understanding of the complex world we live in, and to appreciate varied cultures and ideas. It is also important to raise the standards of your skills in your chosen field, or in a variety of fields, particularly if you want to make yourself competitive in the global labour market and handle the overwhelming technological innovations in today’s world.

Continue reading

New Winners and Nominees emerge in this Year’s Business Awards


The Business Awards hosted by the St. Lucia Chamber of Commerce took place on January 26, 2013 at the luxurious Sandals Grande St. Lucian Spa and Beach Resort. The event which is in its sixth year culminates the annual week of activities to celebrate Nobel Laureates’ Week. The aim of the awards is to showcase entrepreneurial excellence and innovation in the business sector. This year the awards committee acknowledged an increase in submissions, particularly from new companies on island.

The event commenced with a welcome reception, followed by the red carpet event. which was coupled with a cocktail. There were a myriad of business houses represented at the awards. The red carpet event was very lively and festive as nominees were given the opportunity to introduce themselves and their businesses. It was lights, camera, and action everywhere as participants, nominees and guests alike anxiously awaited the commencement of the awards presentation.

Continue reading

Saint Lucia in the Global Spotlight – Thanks to Our Nobel Laureates!

img_dwAs Saint Lucians reflect on the 34th anniversary of Fair Helen’s independence, one cannot help but note the achievements which have been accomplished thus far.

Since 1979 Saint Lucia has surged ahead and has made many economic gains because of the industriousness of its people, and this has translated into prosperity and recognition for the nation.

Not that any single achievement should be viewed as better than the others, since each must be judged on its own merit. However, the successes of Sir Arthur Lewis and Hon. Derek Walcott are something for which Saint Lucians should be particularly proud. Receiving the Nobel Prize was not only the crowning achievement of their careers, it could also be considered as a feather in the nation’s cap.

Continue reading

Improving Your Customer Service Can Mean Big Profits!


While the notion that “the customer is always right” does not always ring true, the phrase amounts to a public realisation of the importance of the customer.

This importance is not always acknowledged in the business environment, and often we hear of or experience instances of deplorable customer service.

Remembering that the customer is the lifeblood of any business establishment is the key to success. Service-industry workers must continuously seek ways to improve on their relationship with their customers as the sustenance and viability of their workplace depends on it.


Businesses, and by extension their employees, should never underestimate the purchasing power of a customer. A customer has the ability to cripple business operations by simply buying elsewhere. As long as customers become enlightened and are acutely aware of the power they possess, this could be a potential threat to businesses that fail to satisfy them. Businesses should therefore conduct their affairs with this in mind and try to genuinely attend to their customers’ needs.

In dealing with customers, do not let personal judgments dictate the quality of customer service you provide. It is only natural to make judgments based on appearances. However, when these judgments are influenced by personal biases, and if they are likely to impact others negatively, then they should be re-evaluated. People’s race, sex, sexual orientation or sense of style should not entitle them to receive special treatment nor preclude them from receiving the best service available.

Finally, never forget that you too are a customer. The roles of service provider and service receiver are easily and often reversed. Putting oneself in the service receiver’s shoes when occupying the role of a service provider will enable one to become more sympathetic and empathetic towards the needs and plights of a customer. This supports the old adage “Do unto others as you would have them do unto you.”

The preceding are just a few tips which, if practiced, can help to improve your customers’ overall service experience.


Subscribe to Dazzle’s newsletter