Tropical Shipping – Leading the Way in Freight Service and Innovation

The name Tropical Shipping has become synonymous with superior service. That’s because after providing regular container and ocean-transport services from North

America to the Caribbean for more than 50 years, the company has become the undisputed market leader in the regional shipping business.

Established in 1963, the Florida based company owned by the Saltchuk Company based in Seattle, runs a fleet of 15 steamships specialising in on-time and reliable shipping services. Tropical Shipping’s foreign flag fleet provides service from Canada to the Caribbean, serving 28 islands in the region from Guyana to Puerto Rico, to the Bahamas and destinations in between.

Tropical Shipping’s freight-shipping services are specifically designed to provide their customers with full service cargo logistics, warehousing and consolidation, as well as cargo insurance, using state- of-the-art facilities in select seaside ports. Continue reading

Grooming Plus Barber Salon: Classic Barbering with a Modern Twist

For most of us, a barbershop is a place to freshen up for a business meeting or for the new school year, or just to enjoy the social setting that often comes with most   barbershops.

However, since its establishment in April 16, 2016, Grooming Plus Barber Salon has consistently offered more than just the typical barber services of a haircut, a hairline ‘mark’ and shave, and eyebrow shaping for the ladies.

Even before he opened for business, founder and owner, Gerard Townsend had envisioned a barber salon that would be a haven of comfort, relaxation and pleasure – a place where his clients could kick up their heels, sit back and enjoy the professionalism of his service. The amount of effort, care and attention he puts into every aspect of the business is clearly intentinal and proves that Gerard is determined to make Grooming Plus Barber Salon a cut above the rest.  Continue reading

Times are Changing – Why Not Change your Marketing Strategy

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing.

It’s about building relationships that cultivate loyalty. The result may yield more sales but customers want authenticity in their business relationships. A smart marketing strategy can make the difference between solidifying customer relationships and losing them. Often, the first step for a business leader is knowing where to start.

With modern social media and other Internet tools, marketing dollars can be stretched to maximize ROI (return on investments). With simple analytics, businesses can collect useful data about clients and their needs and uncover patterns of behaviour that can refine marketing efforts over time.

In addition to becoming familiar with the array of available online tools, it helps to have a clear, centralised marketing message that includes precise information about your service or product. Potential customers also need to know how to best follow up for more details. Continue reading

Bank Losses are Not the End of the World

In recent times several banks locally recorded losses on their books, sparking debates among people from all walks of life. Everyone seemed to have an opinion on what should have been done and why losses were recorded.

The sad reality is that not many people are informed about the reasons why banks, in particular, continue to record losses over a consistent period of time. It is very important that everyone pays attention to what goes on with our banks but one should not panic because of mere public perception. Panic can cause chaos and make things more complicated for a bank. The purpose of this article is to highlight a few ways in which banks record losses and become insolvent. Continue reading

B2B vs B2C – Why You Should Know the Difference

Aspiring entrepreneurs are sometimes given vague advice on what method of operation would be best suited to the product or service they wish to provide.

While the entrepreneur should ultimately be the one making this decision, the reality of it is that not every new entrepreneur has a detailed knowledge of such matters. Fortunately, we’ve gathered the information you need on B2B and B2C ventures and why you should put careful thought into deciding the path that’s ideal for your business.

The most effective way to understand each of these two business elements is by comparing them within their own space. Continue reading

How to Make Social Media Work for Your Business

We can, no doubt, all agree that technology is an important tool, and through it, one is able to capture the attention of their target audience.

According to Internet World Stats, as of June 30th, 2016 the penetration rate of internet access in the Caribbean is 43.7% and 66.5% in St. Lucia. Moreover, Facebook alone has a user base of 10,972,840 in the Caribbean. More specifically, a large 88,000 of St. Lucia’s population actively uses Facebook. For an entrepreneur seeking to break through the digital world with their business, this is both a promising prospect and a challenge.

It is prudent for small businesses to have an extraordinary display, distinguished presence and unlimited but carefully crafted promotion on social media. Continue reading

How to Use Instagram to Boost Your Brand and Drive Sales


Social media has become one of the most powerful communication platforms, popular with both everyday people and many of the great leaders of our time.

But what about the entrepreneur trying to launch or grow their business? With over 20 popular social media sites available to users, trying to choose the right one to launch your digital marketing campaign could seem a bit overwhelming. Fortunately, we can provide you with some insight into what is perhaps the most effective of these sites – Instagram – and how you can use it to your advantage.

Hosting over 500 million active users scrolling through countless feeds, no matter what kind of goods or service your business offers, you can find your target audience on Instagram. The following tips should get you off to a good start. Continue reading

Aiming to Revolutionize Freight Delivery to St. Lucia


In Saint Lucia shopping online has become more popular than ever as more people browse the internet on tablets, smartphones and desktop devices with the hope of finding better deals and bargains.

Many of them are now discovering that they can do so a lot easier and more affordably, and with less hassle thanks to West Tech Shipping, a locally owned freight forwarding company that is set to become a major player in Saint Lucia’s shipping and freight forwarding market.

First established in January 2015, West Tech Shipping has two offices conveniently located in Castries and Rodney Bay, as well as an office in Florida. The company is owned and run by Rashid Jean-Baptiste. West Tech provides freight forwarding services from the USA to Saint Lucia. It coordinates shipping for consumers as well as businesses and does everything from finding the right combination of trains, planes and trucks for a speedy delivery from the U.S. to Saint Lucia, to pushing shipments through customs. They also deliver packages to customers at their doorstep or workplace in the north, from Castries to Gros Islet. West Tech Shipping also provides a package consolidation service whereby several smaller shipments are assembled and shipped together to avail of better freight rates and security of cargo. Continue reading

How to Improve Your Chances of Getting a Bank Loan


Ever since the global financial crisis in 2008, banks and other financial institutions have become more stringent with their lending policies and practices.

They began to reduce their lending as a result of the harsh economic conditions, rising unemployment and a lack of foreign direct  investments.  These developments forced the financial institutions to revisit their credit risk policies in an effort to safeguard the funds of shareholders,  depositors  and  other stakeholders.

Contrary to popular belief, if a bank declines your request for a loan, it would be incorrect to say that they are not lending you THEIR money. Rather, they are not lending you OUR money.

Many people believe that a good paying job, a steady stream of income and no credit history will automatically qualify them for a loan. However, this is not the case. Many institutions use different instruments to determine whether you fit the criteria for a loan. The most widely used tool is called ‘The Five Cs of Credit.’ These five factors are used to determine the credit worthiness of potential borrowers and the likelihood of them defaulting on their loans. Let us explore those five Cs, namely Character, Capacity, Capital, Collateral and Conditions. Continue reading

Use TripAdvisor to Boost Your Hotel and Travel-related Business


TripAdvisor is the world’s largest travel website, providing reviews of hotels, restaurants, attractions and other travel-related content.

It also has interactive travel forums. It reportedly has more than 60 million members who have generated over 200 million reviews.

Why use TripAdvisor?

With travellers’ increasing reliance on peer reviews to help them make informed decisions, TripAdvisor is the first website that springs to mind for holidaymakers wishing to get additional information about a particular destination, hotel/inn, restaurant or island tour they wish to experience.

Globally, travel review websites are the go-to travel resource for the majority of vacationers and business travellers and they are used by an estimated 69 percent of consumers. Next comes online travel agencies, which are popular with 57 percent of travellers, followed by tour operator sites used by 56 percent of general travellers and by 43 percent of families and friends. Magazines and brochures are the primary source of information for 30 percent of holidaymakers while 24 percent of them use social media. This means the best way to market your business to prospective vacationers and tourists is through  TripAdvisor. Continue reading


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