When a lifelong passion for swimwear meets determination, only one thing can result; Pas Jalou Swimwear, the brainchild of Kashima Montoute. Born and raised in the Caribbean, Kashima saw a gap in the market that presented the opportunity to cater not just to women seeking regular swimwear, but also to men, plus-size women and kids.
“It’s swimwear to suit the everyday person” says Kashima. Her goal was to create a brand whereby anyone who needs to purchase beachwear can find something that suits their taste.
Pas Jalous Swimwear produces men’s board shorts and ladies and kids swimwear in unique varieties. Drawing inspiration from her mother who once owned her own bakery, further inspired her to start her own business, which just happens to be something that she’s passionate about.
As for the name ‘Pas Jalou,’ meaning ‘don’t be jealous,’ it typically carries a negative connotation. Kashima wanted to change that by giving a positive nuance to the phrase.
Pas Jalou Swimwear was launched this year at Royalton St. Lucia on April 29. Along with international models showcasing Kashima’s creations on the runway, there were performances by Arthur Allain, Michael Robinson and Sedale.
